La Bio nous rassemble. Organic brings us together.

Organic farming and ethics are on everyone’s lips these days. Countless food brands and major retailers are now promoting their new commitments to responsibility and transparency. Yet these so-called “new” promises have been Biocoop’s reality for over 30 years.

That’s why the brand is asserting its pioneering status with its very first television campaign. The cooperative is reaffirming its position as the leading network of organic specialty stores in a rapidly evolving market. As a pioneer of organic retail in France, Biocoop aims to strengthen its core values while highlighting the unwavering commitments that have driven its activist spirit since its creation.

Production : Soixante quinze • Director : Meeto • Agency : Hungry & Foolish