Launch film DS7 CrossBack - Audacity drives to excellence.
“The launch campaign slogan speaks volumes for our ambition,” said Arnaud Ribault, Vice President of DS Sales and Marketing. “It needs audacity to do what we’ve done – launching a new French automotive brand in today’s global premium market. And excellence is about fusing French savoir-faire in luxury goods with the DS brand’s cutting-edge technologies and the skill of its designers, engineers and craftsmen.”
DS Automobiles has chosen Paris – a city famous for its bold spirit and stunning architecture – as the face of its global launch campaign.
Production : Iconoclast / Standar • Director : Rob Chiu • Agency : Marcel / Publicis La Maison