In partnership with its new agency Marcel, GO Sport is changing direction with a new promise: to offer customers a unique experience centered around their personal goals.

While many French people are taking up sports, the real challenge often lies in sticking to the goals they’ve set for themselves. GO Sport aims to become everyone’s personal coach, supporting customers in pursuing their objectives — even the most ambitious ones — through an expanded and reorganized product range structured by goal (10K, marathon, etc.), the expertise of its sports advisor-sales staff, and free in-store training sessions.

This new brand dynamic comes with a new promise: “One goal. Yours.”
It is brought to life through a film directed by François Peyranne, featuring a man running at night through an urban landscape, chasing a beam of light and gradually pushing himself beyond his limits until he finally reaches it — a cinematic metaphor for performance and perseverance, enhanced by a powerful, fast-paced soundtrack.